Our Privacy Policy

wavecigarettes.com (the “Site’) is operated by Wave Cigarettes. Please review the information below (“Privacy Policy”) to better understand the safeguards and policies at the Site. This Privacy Policy applies only to the information collected through this Site. By using the Site, you agree to the collection and use of your information in accordance with this Privacy Policy.

This site is not intended for Children and Youth under the age of 21. We will not knowingly collect any personally identifiable information submitted by visitors to the Site who are under the age of 21.

The Kind of Information We Collect and How We Use It

Personal Information

We collect the personal information that you provide us while on the Site such as your name, address, email and other information in order to complete your registration and verify your eligibility to receive offers and promotions from us. To help verify eligibility, we share your information with a third party who has agreed not to share the information we provide with other parties.

We use your email address to send you emails about online offers and promotions. Each email you receive from us provides a link and instructions on how to unsubscribe from future communication from us. You can also make such changes using My Account or by calling 1-66-928-WAVE (9253

You may review and update the personal information that you have provided to us by contacting us at waveinfo@jti.com or by calling 1-866-928-WAVE (9283). Please note that changes to your personal information or mailing list opt-outs may not be effective immediately.

Aggregate Browsing Information

This Site may collect aggregate reporting information about Site usage. This information is used only by Wave Cigarettes. No personal or personally identifiable information is gathered or used for this process. This Site may also collect non-personally identifiable information such as your web browser type, operating system type, Internet service provider domain, or the speed of your Internet connection.

The Site uses third-party service providers to serve relevant ads on our behalf across the Internet and sometimes on the Site. This service provider collects and uses certain anonymous information about your visits to this and other websites to provide you with targeted advertisements for goods and services. No personally identifiable information is collected or used in this process.

What Are “Cookies” and How Are They Used

To enhance your experience with the Site, we must use “cookies.” Cookies are text files we place on your computer to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, once you choose to furnish the Site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on the Site. For example, we may use cookies to personalize your experience at our web pages (e.g. to recognize you by name when you return to the Site). We may also use small pieces of code called “web beacons” (also known as “clear gifs” or “pixel tags”) to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views, or advertising responses. These “web beacons” may be used in conjunction with cookies that conform to our cookie policy.

Sale of Our Corporation

As in any business venture, the sale, merger or declaration of bankruptcy of the company is always a possibility. Should Wave Cigarettes ever declare bankruptcy or should it or its assets ever be acquired by or merged into another organization, all customer information we have collected will be treated as an asset and may be transferred to a third party.

Compliance with Law or for Safety’s Sake

We may also disclose your information when we determine it is necessary to comply with applicable laws or protect the interests or safety of Wave Cigarettes or other visitors to the Site.

No Other Disclosure

Except as expressly provided in the Privacy Policy, neither Wave Cigarettes nor its affiliates will sell or rent any of the personal information we collect to a third party.


The Site may contain links to other sites. We are not responsible for the information collection practices or the content of the sites to which we link.

Data Security Features

Wave Cigarettes is dedicated to implementing measures designed to protect against the unauthorized access of your private information. To that end, we have installed security and encryption features (Secure Socket Layer Technology). Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot ensure or warrant the security of any information you transmit to us.

Changes to the Wave Cigarettes Privacy Policy

We reserve the right to update and modify this Privacy Policy at any time. Your use of the Site constitutes your agreement to the policies and procedures set forth in this Privacy Policy. If our information practices change, we will post these changes on the Site. Your use of the Site following the posting of such changes to the Privacy Policy will constitute your acceptance of such changes on the Site. We encourage you to review our Privacy Policy periodically.